A special event by EduQuest took place in Naoussa on 12th May 2026, bringing youth entrepreneurship and sustainable development to the forefront.
Citizens, educators, and representatives of European organizations gathered to discover the innovative business ideas jointly developed by the students of the 1st General Lyceum (GEL) of Naoussa and the RHIZO school from Belgium. The aim of the event was to highlight how the new generation can provide solutions to contemporary environmental and economic challenges in rural areas.
The interest of the meeting was focused on the practical business projects presented by the teenager students, which presented solutions around a fundamental issue: how agricultural waste or a material we used to throw away can be transformed into raw material for a new, profitable product.
The students proved that protecting the environment is not a hurdle, but an opportunity for the local economy. At the same time, a free digital platform was introduced, open to both students and adults who want to learn the steps of green entrepreneurship. A standout feature of this platform is the “BEE-bot,” an artificial intelligence assistant that acts as a learning “co-pilot,” offering advice and guidance to every user.
This successful initiative is part of the European BEE (Bioeconomy Entrepreneurship Education) project. Through this program, students are equipped with modern skills and learn to think “systemically” and understand how a single business decision creates a chain reaction that affects the farmer, the consumer, the society, and the soil.
The event concluded with a hopeful message: that with the right tools and a shift in mindset, rural communities can create high-quality opportunities, giving young people meaningful reasons to stay and innovate in their hometowns.
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European Project BEE (Bioeconomy Entrepreneurship Education)